Visual Direction & Inspiration
The visual identity draws inspiration from 1970’s TV Shows & the Psychedelic Design movement, originally associated with peace, freedom, and counterculture. Characterised by distorted forms, vibrant symbolism, and deliberately difficult-to-read typography, the movement encouraged viewers to slow down and engage with the message while rejecting conventional commercial aesthetics.
Within this world, those ideals have been appropriated and commercialised. What was once a symbol of liberation has become a tool of control, with corporations and powerful organisations repurposing its visual language to sell false hope and maintain systems of oppression and debt. To those living within the world's lower classes, this imagery has earned a reputation as a "false hand" almost like promising opportunity while masking exploitation.
This contradiction reflects the people, places, and organisations that inhabit this setting. Religious motifs, corporate branding, and organised crime all share a common visual language, blurring the line between faith, commerce, and authority. The result is a world where symbols of comfort and community have been transformed into instruments of power, reinforcing the themes of desperation, manipulation, and spectacle that define its society.