RESEARCH & PROCESS

Research:

We met with the clients to discuss inspiration, themes, and visual ideas to explore further. We also determined their desired level of involvement in the design process, including the frequency of contact and the number of suggested revisions. We began exploring typography and integrating their services into their name and illustrative assets. My role in this team was to contribute ideation, research, and illustrative skills.

Challenges and Solutions:

We began with discussions and brainstorming sessions, compiling ideas and leveraging everyone's strengths in typography, layout, branding, color schemes, and illustration. To streamline our ideas, we created a series of idea charts that integrated various aspects. This allowed the clients to choose their preferred elements, which we then refined into a final options chart for revision.