OVERVIEW
We designed a brand identity for a jewellery brand brief around the stories they gave, the themes they preferred and gave us the creative freedom over choosing a name for the brand. Through this, we discovered a duck species called Eurasian teal which matched the their name, his beginning and his duck story. From then on, we started experimenting with free-flowing markmaking with ink and metal offcuts from his practice which inspired the later typographic designs. Afterwards, I took the initiative to personally explore this in a 3D experimentation. I was able to understand how to use these elements in producing branding assets.
ANALOGUE INKING
Collaborated with the client, a Sheffield-based artisan, to create a brand identity that exudes youthfulness while maintaining a sense of sophistication. The process began with exploring the story of his duck—a personal narrative that represents authenticity and connection to his craft.
Inking and Mark-Making:
Utilized scrap metal from his metalworking studio to experiment with typography and inking techniques. This approach reflected his authentic working process, integrating elements of his craft into the visual branding. The result was a brand identity deeply connected to his story and environment, adding substance and meaning.
Experimenting with Interpretation:
- Playful and Youthful: Inspired by the client’s duck story, the flowing water on a duck’s back informed free-flowing ink and mark-making techniques.
- Authenticity: Metal scraps from his studio symbolized his craft, grounding the brand in his creative process and personal history.
This development process ensured the brand identity was both meaningful and reflective of the client's unique story and values.