OVERVIEW
We designed a brand identity for a jewellery brand brief around the stories they gave, the themes they preferred and gave us the creative freedom over choosing a name for the brand. Through this, we discovered a duck species called Eurasian teal which matched the their name, his beginning and his duck story. From then on, we started experimenting with free-flowing markmaking with ink and metal offcuts from his practice which inspired the later typographic designs. Afterwards, I took the initiative to personally explore this in a 3D experimentation. I was able to understand how to use these elements in producing branding assets.