OVERVIEW


This open brief centred on redesigning marketing materials for an upcoming exhibition at the Beecroft Art Gallery, celebrating the empowering history of drag and self-expression within the LGBT+ community. The goal was to increase awareness, accessibility, and public engagement—particularly among younger audiences—through a refreshed poster design that would both honour the exhibition’s message and appeal to a modern demographic.


Approach & Process:

The project began with research into drag culture, current marketing materials, and best practices for accessibility in visual design. I analysed the existing posters and identified areas for improvement in terms of layout, typographic hierarchy, and legibility. Sketching, digital mock-ups, and A/B testing with peers helped refine the visual language to be bold, inclusive, and educational. Adobe InDesign and Illustrator were the main tools used throughout.

Key Deliverables:

A redesigned poster that prioritises readability, cultural vibrancy, and inclusive design.
A new visual direction aimed at Gen Z (18–25), featuring more engaging type, colour contrast, and a clear information hierarchy.
Layout mockups for potential applications in social media, print, and gallery settings.


Challenges & Learnings:

Working within a short timeframe posed a challenge in terms of balancing creative experimentation with practical deliverables. Additionally, ensuring accessibility for all viewers—including those with visual impairments—required additional consideration. Through testing and feedback, I learned how even small typographic or contrast changes can significantly impact a viewer’s experience.