OVERVIEW
For one of our clients, we rebranded Joe & Tom Video and Photography Agency, founded by two close friends after university, to create a cohesive identity centred on their authentic selves. Our team developed a consistent colour palette and youthful style that highlighted their creativity and alignment with current trends. We produced a comprehensive brand guide with illustrative assets for merchandising, ensuring a unified and recognizable theme for client presentations. Despite the challenge of managing numerous ideas, we streamlined the options to help the clients identify key elements, allowing for further development and finalising the design.