Outcome / Reflection:
The final outcome visually and conceptually embodies the spirit of Sheffield—its industrial roots, outdoor culture, and independent ethos. Through a balance of durable design elements, earthy and industrial colour palettes, and hand-rendered illustrative details, the brand communicates both functionality and authenticity. Symbolism drawn from steelwork, the ruggedness of the Peak District, and local DIY culture creates a clear visual identity that speaks to adventure, sustainability, and self-expression. Every design choice—down to textures, typography, and mascot illustration—reinforces the narrative of a city-forged brand made for conscious explorers.Concept Video for Social Media: ‘Built in Sheffield. Made for the Mountains’
Royalty-Free Film/ Video clip by FRAMED on FILMSUPPLY