IDEATION, RESEARCH & DEVELOPMENT
This stage was all about shaping ideas into something tangible. Through weekly brainstorming sessions, we defined the core of our brand identity and exhibition concept, ensuring every meeting ended with clear next steps for each group. From testing publication formats and booklets to hands-on venue visits, we combined creative exploration with practical planning. Collaboration with lecturers and technicians grounded our ideas in feasibility, while budgeting kept the vision achievable. This dynamic process helped us build a unified and thoughtful direction for both the exhibition and its supporting materials.