DIGITAL ILLUSTRATION
The initial design phase involved exploring how to visually represent Trèski Apparel’s balance of urban grit and alpine adventure. I experimented with colour, typography, and layout to align with the brand’s Sheffield roots, its focus on sustainability, and its youthful energy. The early palette featured slate grey to reflect Sheffield’s steel industry, navy for trust and durability, sky blue to symbolise open air and freedom, and coral to bring in a playful, energetic twist.
While these choices had a clear rationale, I soon realised the overall identity felt too safe and lacked the bold, memorable impact the brand deserves. The colours didn’t fully reflect the raw excitement of the outdoors or the spirited edge of Sheffield’s indie culture. The concept felt resolved but not alive—it communicated the message, but didn’t pack the punch I wanted.
Ultimately, this led me to re-evaluate the direction entirely. I now aim to explore a bolder, more expressive identity—something with more attitude, experimental edge, and emotional resonance. Moving forward, I want to lean harder into the playful DIY aesthetic, embrace more unconventional typography and textures, and create a look that feels truly fresh and reflective of the audience’s adventurous spirit.
MY INITIAL IDEAS FOR ILLUSTRATION ASSETS - MASCOTS, POSTERS & LOGO DESIGN
GROUP - LOGO INITIAL IDEAS