INITIAL IDEATION



Research & Concept Development

Born in Sheffield, Trèski Apparel blends the city’s industrial heritage and adventurous spirit with a commitment to sustainability. Inspired by Sheffield’s proximity to the Peak District and its identity as the UK’s “Outdoor City,” the brand celebrates durable, functional design with a creative, indie edge. Combining practical performance wear with bold, illustrative aesthetics, Trèski reflects a new generation of conscious mountain-lovers who value both authenticity and the environment.


Translating Research into Design
  • Idea 1: Muted but stark contrasts largely playing with negative space.
  • Idea 2: Stylized CG, NPR (non-photorealistic), or hybrid animation: A blend of 2D and 3D techniques, creating a visually distinct look that incorporates hand-painted textures, choppy yet fluid animation, and other elements like pop art and fairy tale painting styles. 

Key Connection: Sheffield as a Gritty, Green, and Independent Spirit

Outdoor Adventure Meets Urban Edge/ Where Urban Grit Meets Alpine Spirit

Born in Sheffield—The Outdoor City—this brand draws on the unique intersection of urban resilience and mountain adventure. With its close proximity to the Peak District and deep-rooted identity in outdoor culture, Sheffield offers the perfect backdrop for a ski and mountainwear label that’s built in the city, made for the mountains. The city's steelmaking heritage informs a brand ethos centered around durability, craftsmanship, and minimalist design—reflecting apparel that’s as functional and enduring as it is stylish.

Sustainably Independent by Nature

Tapping into Sheffield’s thriving independent scene, the brand positions itself not just as performance gear, but as a lifestyle rooted in DIY creativity and local pride. It embraces sustainable values through small-batch, low-waste production and collaborations with local printers and artisans. Designed for Gen Z adventurers, it channels an aesthetic of earthy palettes, industrial textures, and playful visual storytelling—blending environmental consciousness with Sheffield’s spirited, self-made energy.

Notes

Style: Non-Photorealistic (NPR, 90s)  & Stylized

Artists Inspiration:  Tom Haugomat (French Illustrator)

Fortiche Production SAS  (French Studio, notable Arcane)

Sony Pictures Animation (American Studio, notable Spiderverse Film Series)

Main creative directors for the Spider-Verse trilogy are Bob Persichetti, Justin K. Thompson, Joaquim Dos Santos, and Kemp Powers. Bob Persichetti and Justin K.
Evolution of Ski Apparel
Purpose of Ski Wear: The main purpose of ski wear is to protect skiers from the cold, wind, and snow while allowing for comfortable movement and freedom of expression.

To connect Sheffield with Trèski‘s sustainable ski apparel brand, especially during the Research & Concept Development stage, consider the city’s cultural, industrial, and geographical identity, and how that can naturally align with your brand's values.

    Conceptual Angle for Branding


    “From Steel to Snow”
    A brand rooted in Sheffield’s raw strength, forged for the challenges of the mountains.

    • Play on this in logo design: hard/soft contrasts, icy colours layered over steel grey, or weathered textures in print.

    • Narratives in branding could explore how adventure and sustainability can co-exist in a post-industrial, future-facing city.


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